Half designer. Half writer.
Full-time troublemaker.
isn’t optional in creativity,
it’s the whole damn point.
Audacity
I spent nearly a decade in Pakistan’s ad industry, rising to Associate Creative Director at Saatchi & Saatchi and McCann, before moving to Australia. Here, I pivoted into presentation design for clients like PwC, SAP, and St George Bank, and earned a Master of Design from UNSW Art & Design.
In 2025, I finished AWARD School with two ideas on the wall and the first-ever nationwide team win, picking up both national and regional awards. Now I’m looking to trade pixels for big thinking, turning design discipline, travel inspiration, gamer imagination, and AI fluency into ideas worth remembering.
Elixir A print campaign for Australians who want the joy of drinking without the regrets: celebrating the upside, without the downside.
Elixir
A direct idea that turned discarded shoes into a symbol, reminding Australians with disabilities that potential isn’t defined by imperfection.
Disability Sports Australia
Standard Procedure
A billboard for sun-loving Australians, proving that when it comes to protection, Standard Procedure has every corner of the country covered.
Aldi Special Buys
A radio spot for bargain hunters, capturing the thrill and the fear of missing out on Aldi’s most unpredictable deals.
